Processes of Circulation: A Study of the "Comer História" Channel on YouTube

Abstract

This article, part of the author’s master’s thesis (STÖLBEN Jr., 2024), aims to analyze how the YouTube channel Comer História develops the discursive strategy of Affluence, characterized by the gradual transition of content production to other digital platforms. Based on Eliseo Verón’s sociosemiotic perspective and considering both the main videos and the shorts, the study investigates the circulation of meaning in the channel’s videos and comments, observing how the audience is encouraged to migrate to other spaces, such as Instagram, TikTok, and LinkedIn.