To ponder

mediatization matrix, eas interfaces, and social classifications

Authors

  • Jairo Ferreira UFSM; USP

Keywords:

matrix-mediatization, circulation, semiosis and flows, material means, power and social classifications

Abstract

Based on the epistemologies of the South (Veron), we constructed na intelligibility matrix aiming at research on mediatization. This model articulates three of Veron's topics: circulation and semiosis; flows between institutions, media and actors; mediatization as a process of differentiation of the species, due to the power to materialize mental experiences. We added the axis of power and social classifications to this model. Based on this model, in the second section, we discuss interfaces with other research streams in mediatization. In the third section, we focus on reflecting on social classifications as part of mediatization processes.

Author Biography

  • Jairo Ferreira, UFSM; USP

    Graduated in Journalism (UFRGS, 1982) and Economics (UFRGS, 1992), with a Master's in Sociology (UFRGS, 1997) and a Ph.D. in Education Informatics (UFRGS, 2002), with a sandwich year at the Jean Piaget Archives and the Educational Technologies Unit at the School of Psychology and Education, University of Geneva (2000). Capes-Paped Award 2001. Professor at the Postgraduate Program in Communication Science at the Federal University of Santa Maria since 2022. Visiting professor invited by the University of Grenoble Alpes, UNESCO-Gresec Chair (2024).

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Published

2025-03-12

Issue

Vol. 1 (2024): Triviis - Proceedings of Conferences and Debate Panels from the International Seminar on Research in Mediatization and Social Processes

Section

Panel 1 — Social Classifications: Between Exclusions and Attempts at Equality