Hypermediatic humor in the construction of the event

Resumen

Abstract

The objective of the presentation is to describe the way hypermedia humor operates in the construction of a news event in a synchronous way. We call hypermedia humor the device instituted with social networks that generates continuous interpretants which make any social phenomenon laughable. In hypermediatic societies, this device occupies a central place in current production because its discursiveness reaches high levels of propagation and acts as a successful argumentative tool in the daily debates that take place on the networks. The case study will be the leadership generated on Twitter during the opening speech of the ordinary sessions of the Argentine president, Alberto Fernández, before the Legislative Assembly and the appropriations made of it by the informative media institutions. The observation will try to describe the role of the laughable in the construction of events in hypermediated societies.

The research is part of the UBACYT project “The mediatization in the interweaving of social ties. Changes in the circulation of meaning from the new mediatization of individuals, groups and institutions in contemporary society”, directed by Mario Carlón.