Aline Patriarca's Elimination from BBB 2025: An Analysis Based on the Culture of the Spectacle

Authors

  • Thaís Souza Dias Pucrs
  • Henrique Ferreira da Silva Pucrs

Keywords:

cultura do espetáculo, racialização, Big Brother Brasil

Abstract

This paper analyzes the elimination of contestant Aline Patriarca from Big Brother Brasil 2025 from the perspective of the culture of spectacle, discussing how the media logic of television entertainment — supported by mechanisms of racialization, stereotyping, and symbolic judgment — contributes to the public rejection of dissident black bodies. Using a qualitative approach and the analysis of audiovisual content and transmedia interactions on social media, the study highlights how the black presence on the program, although numerically significant, does not escape the logic of symbolic control that historically fixes stereotypes and weakens subjectivities. Based on authors such as Debord (1997), Hall (2003; 2016), Collins (2009), and Bauman (2005), the paper argues that Aline's elimination is part of a structure of racial exclusion masked by discourses of diversity, revealing the role of the media in maintaining social and aesthetic norms that privilege whiteness.

Author Biographies

  • Thaís Souza Dias, Pucrs

    Publicitária, mestranda no programa de comunicação da PUCRS, bacharel em Comunicação Social pela Universidade Luterana do Brasil (ULBRA), com experiência internacional na Universidade de Málaga (UMA), na Espanha, por meio do Programa de Bolsas Ibero-Americanas do Banco Santander. Técnica em Educação pelo Instituto Estadual de Educação Olívia Lahm Hirt (IEE). Atua como diretora de arte, redatora e social media, com experiência em escolas da rede pública e agências de comunicação. Áreas de interesse: Processos comunicacionais, mídia, estudos étnico-racial e corpo.

  • Henrique Ferreira da Silva, Pucrs
    PhD student in Social Communication, from the Postgraduate Program in Social Communication at PUC-RS. Graduated in Social Communication - Advertising and Propaganda from the Lutheran University of Brazil (2021). Master in Education in the Postgraduate Program in Education at the Lutheran University of Brazil, in the research line Pedagogies and Policies of Difference (CAPES scholarship holder - Approved with honors). Member of the Culture and Education Research Group (PPGEDU - ULBRA), certified by CNPq. Topics of interest: necropolitics, youth, ethnic-racial education, body, State and policing

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Published

2025-05-18

Issue

Vol. 1 No. 7 (2025): Anais de Resumos Expandidos VII Seminário Internacional de Pesquisas em Midiatização e Processos Sociais

Section

GT Midiatização e Diferença II