Between Humans and Machines: Mediatization, Artificial Intelligence, and Platformization

Abstract

This article presents a metatheoretical analysis of how artificial intelligence and platform algorithms reconfigure meaning-making and the circulation of knowledge in a mediatized society. Drawing on authors such as Ferrara, Braga, Gillespie, Luhmann, and Fourcade, it argues that algorithms act as symbolic and classificatory devices shaping visibility, relevance, and regimes of truth in digital environments. The discussion also addresses the limits of communication with non-human systems, the effects of algorithmic rationality on meaning production, and the tensions between technical predictability and communicational invention. In conclusion, it suggests that recognizing these tensions offers a way to critically understand the impact of AI on contemporary communication.