The 4 D's of deep mediatization (datafication, deregulation, deinstitutionalization, disorientation) and the reality mediated by information and opinion bubbles on social networks

Abstract

This article explores the bubbles of information and opinion, in a descriptive analytical dimension, contrasting Eliseo Verón's theories of mediatization, Bourdieu's social fields, and Couldry and Hepp's theory of the construction and mediation of reality through data infrastructure. The cross-referencing of such theories proved to be opportune to deal with the challenge of making bubbles an object of research. From these theoretical-methodological tools, we infer that bubbles result from intertwined technological and social processes, forming a hybrid system of communication (man-machine) for power disputes that cross the media field towards other social fields, reconfiguring the nature of communications, social and cultural processes.