Touring around my body: notes about image, visibility and aesthetic pressures shared on the YouTube video platform

Authors

  • Lorena Bastos Campos Rui PPGMC UFF
  • Isabela Gonçalves Oliveira

Keywords:

Tour pelo meu corpo, Visibilidade, Midiatização

Abstract

The "Tour pelo meu corpo" tag - translated here as "Touring around my body"- was created and reproduced through the YouTube video platform.  Among other productions, the tag includes the videos created by digital influencers Ellora Haonne and Luiza Junqueira, originally posted in 2017, which constitute the corpus of this research. Therefore, this work aims to debate the possibilities and limitations of using Youtube as a space to discuss and break the hegemonic discourse related to the female body. As a method, we are using a literature review to provide a theoretical support, in order to analyze the discourse in both productions. Besides that, we will discuss the mediatization process within contemporary society and it's consequences, as the concepts conected to the central research problem of this work.

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Published

2021-04-22

Issue

Vol. 1 No. 4 (2021): Anais de Artigos do IV Seminário Internacional de Pesquisas em Midiatização e Processos Sociais - Mediatized Sapiens – Communicational Knowledge in the Constitution of the Species

Section

WG COMMUNICATION AND DIFFERENCE: BODIES, AFFECTIONS AND TERRITORIES II

How to Cite

Rui, L. B. C., & Oliveira, I. G. (2021). Touring around my body: notes about image, visibility and aesthetic pressures shared on the YouTube video platform. Anais De Artigos Do Seminário Internacional De Pesquisas Em Midiatização E Processos Sociais, 1(4). https://anais.midiaticom.org/seminario-midiatizacao-artigos/article/view/1358