Views on Mediatization: Observing Theoretical-Methodological Actions of Observa-tion in the Research in Communication

Abstract

In this paper, we present results of research that sought to identify the theoretical and methodological ways of observing communication processes from the perspective of mediatization. This meta-research (MATTOS, 2018) involved the performative analysis (BRAGA, 2010) of 21 theses and 46 dissertations defended between 2016 and 2018. Firstly, we reflected on two main “observation angles” of mediatization: the micro and the macro. We present, then, a synthesis of the methodological path to “observe the observation.” After, we describe some results of the meta-research, problematizing mediatization as the general context of the empirical observations. Finally, we conclude that it is necessary to seek a complex articulation between the micro and macro perspectives, what we call as eco-transversal observationality of mediatization.