Study of the processes of mediatization and circulation of meaning: The hypermedia analysis of the “Brian Gallo” case.

Abstract

Abstract: The objective of this article it will seek account of the process of discursive production and circulation that take place between Mass Media and the so-called New Media / Social Networks. This analysis starts from the hypothesis that the mass media and those based on the Internet constitute a new space of politics, and that we inhabit a new type of hypermediatized society, in which meaning circulates in different directions between the two media systems. To demonstrate this, the case of Brian Gallo is analyzed, a young man who during the elections served as a electoral authority in a school of the Buenos Aires party of Moreno and was the victim of public discrimination in a mediated way (which can be called cyberbullying) because of the clothes he wore during election day.