Identity in the media: the midiatization of Oktoberfest by the magazine and the agency Alto Falante

Abstract

Seeking to understand the ways in which the mediatization processuality disseminated the Oktoberfest of Santa Cruz do Sul through the work of Revista and Agency Alto Falante, in the 1980s, this article begins by doing a bibliographic review on identity, especially Germanic identity, and the mediatization to, finally, make a survey, using as a tool the construction of tables, from which we list the forms of disclosure that we identified on the pages of the magazine and through interviews with some of the company's former employees.