A mentalidade métrica

vida social em paisagens de mediática

Resumo

In the contemporary datafied media landscapes, metrics take a prominent position and has, in the words of Brighenti, become 'an environment in which we live'. As such, metrics are also ´naturalized parts of everyday life, and largely unreflected in day-to-day practices. This paper suggests an empiric approach to study these naturalized metrics and how we act and react to them. The paper accounts for an experimental method used in a pilot study that removes all metrics from the computer interface, which sensitizes the user to their value and meaning.